Own Kind Womens Fashion

Passionfolk is delighted to work with Own Kind - a fun and edgy Australian womens online fashion store based in Geelong.

We developed a new strategy to reshape the brand’s purpose and content, created a new Shopify website to drive greater sales conversion, and also directed a new fashion campaign to reflect its new aesthetic.

Campaign styled by Josie Barber, and images shot by Amy Lee Carlon. More to come… we’re so excited to see this brand flourish!