Urbanbar Design

Urbanbar Design 2018 shot by Cricket Studio

Client Profile

Urbanbar Design is an innovative company creating aprons, shirts and uniform accessories. Urbanbar’s product range offers a variety of options to suit customer service industries from hospitality to makeup artistry.

Urbanbar Design primarily caters to large businesses across Australia that require uniforms for hundreds of staff. Current clients include Accor Hotels, Peter Rowland, Atlantic Group, Benelong and the VRC/Melbourne Cup Carnival. Urbanbar Design also supply small businesses and individual orders via their website.

Unlike many apron mass retailers, Urbanbar’s key point of difference is their ability to customise aprons to meet almost any brief to suit their customers’ needs. They also provide the option to add embroidered or screen-printed logos, adding an extra touch of personality to each apron. 

Our Approach

Passionfolk began working with Urbanbar Design in early 2018 with an emphasis on revitalising the brand presentation, revamping the website, increasing online advertising and social media management. We developed a brand strategy and photographed the range to give the brand a fresh new look.

Subsequently, we developed a campaign to launch Urbanbar Design’s newest apron range, called the Clementine range. This new imagery became the hero of the new website, enhancing online appeal and shopability.

Videography and photography were delivered by the remarkably talented Cricket Inc and Leiko.

Passionfolk continues to work with Urbanbar Design to deliver SEO and a comprehensive digital and social media marketing campaign.

Urbanbar Design is a Geelong based business, passionate about helping their customers find the perfect apron for their needs and staff. Head to Urbanbar’s website to view their product range and to enquire.