Client Profile:

The Casboult family has been dedicated to baking and selling traditional breads, pies and cakes since 1985. Best-known for their Highton, Zen, Pakington and Anglesea Bakeries, in 2017 they secured another site in Manifold Heights. Their dream was to establish it as their flagship store, and begin the process of rebranding all of the other businesses under one unifying name.

They wanted a new unique brand that would reflect the nature of their family business, which is all about keeping alive the 'classic Aussie bakery experience'.

The family makes everything you'd expect in a classic Aussie bakery - traditional and artisan breads and a huge range of pies , sandwiches and rolls. They make old-school treats like slices, muffins and donuts, and have a new range of salads.

Our Approach:

Passionfolk conducted a business audit, devised a brand positioning and marketing strategy which shaped the store fit out. We created the Bread Brothers branding, a new website and developed a social media plan.

We directed photography and used the imagery across the new website, for PR and also social media. The response was terrific, with coverage gained in GT magazine and Domain, and a thriving new bakery trade!

Visit Bread Brothers Baking Co