Australia Day Polo

We were delighted to run the digital communication campaign for Initiative Sport's inaugural Geelong event, Australia Day Polo.

The project included strategy, advertising, creating content (coordinating and directing a photoshoot to leverage the event ambassadors, sponsors, fashion brands and other digital influencers), and lots of community engagement. We also drove PR opportunities in traditional media in Geelong and Melbourne.

The result? Excellent event awareness and online engagement, great attendance and a top event. Visit @australiadaypolo for more.

Link to press: GT Magazine: Cover Page 1 Page 2