Since 2014 we have worked with VFA Learning - a large, multi-campus college offering courses in Sport, Massage and Childcare. Our remit includes a wide variety of ongoing marketing projects including strategy, copywriting, SEO and creation of social media content and advertising. 

BUSINESS CHALLENGES

VFA needed:

• A comprehensive competitor analysis, revised brand positioning with new benefits, and refreshed communication
• Creation of a new course prospectus and website copy, effectively rewriting its entire communication
• To capture potential students online, using SEO and a comprehensive social media strategy
• Advice on media investment, as well as PR assistance 

PROJECT SCOPE

Passionfolk: 

• Developed the brand positioning, brand strategy and marketing plan, partnered the client’s advertising agency (Ivy St) on web development and advertising.
• Coordinated three advertising photo shoots, wrote the new prospectus, website and other collateral.
• Created a comprehensive social media strategy including a mix of free and paid content, competitions and other engagement-driving activities.
• We continue to execute social media and SEO activities, driving tangible recruitment and engagement among students.